Friday, 11 December 2009

2. How effective is the combination of your main product and ancillary texts?

Even to people who may be listening to The Prodigy for the first time its fairly obvious that they portray that rock/electro underground rave scene and that’s most likely their intent appealing to young audiences of teens and young adults and, as we were attempting to keep to the formula The Prodigy has, we kept it rather ominous and foreboding. The CD cover and poster was also kept very close to their theme, we decided in the end to keep it similar to The Omen itself simply because it would be easiest and would also fit in well with the song and video.
In particularly the CD cover itself is a reference to the very end of the video, on the CD cover you’ll notice and “Danger of death” sign because that’s our central theme, the Omen possessing you and eventually killing you, and if you watch the end of the video, before the character passes out or presumably dies, the last thing he looks at is a danger of death sign, the sign symbolising what the video is all about.
We had a little trouble with an image on the CD cover because it was an image of a woman in a bikini but it wasn’t our own image rather it was taken from a magazine and we are only supposed to use original images. However, we believed it was best to get an image that wasn’t our own because we were fairly certain some issues would be raised by the college if we asked a woman we knew to model for us and besides which the image has been heavily edited on Photoshop so her face is unrecognisable as well as her body and so it shouldn’t raise any copyright issues, an issue that could be raised on the other hand is one of sexism, obviously its not our intent to merely expose a half-naked woman on the CD cover rather its what it implies, as mentioned the face was heavily edited so that its just a grinning, messed up, face and is supposed to imply things are not always as they seem and how someone can so drastically change in terms of personality by this I mean in the video the main character is just a guy having a quiet drink and next he’s running about town causing trouble.

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