Friday, 11 December 2009

4. How did you use media technologies in the construction, research, planning and evaluation stages?

In terms of filming there wasn’t a lot of technology used other than the essentials, our aim was to make a video that goes crazy but keep it looking realistic so rather than using a lot of green-screen to place our actors in extravagant places and make it look flashy we just took a camera and filmed in various places in town, its what we did with that footage that makes the video look good.
Final Cut Pro was our main instrument for our video where we edited it, editing was the biggest choir as we were aiming to get a jump-cut for almost every beat but we managed it and also put in various effects, adjusted the speed of the video and colour i.e. the saturation, we wanted to make the video dark to make it fit with the theme. We stacked some clips adding an edit to one of them and then reduced the opacity so it gave an edit over the top of the main clip, an example of this was the effect ‘Bad TV’ and ‘Strobe’.


Along with using Final Cut Pro, which was a necessity to edit the video, we also relied heavily on Photoshop CS3 to work on the posters and CD covers. We gathered images, ideas, and skills to create our final finished products for the digipack. After hard work and dedicated time to the CD covers and posters we had a magnificent result. What really made our group work great was that we all had different strong points, such as story telling, planning, editing, graphical and artistic skills. We all worked together and listened to each other and took each others opinions about our work where we all contributed. Photoshop CS3 gave us so many tools and effects to manipulate and have total control over the designing process of the poster and CD Cover. W e used tools such as desaturate (removing all colour from objects), the filters fresco and grain which gave it a more a vintage look and alot of the movement tools to put the CD cover and poster together.

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